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Driven by increasing customer trust and awareness of the importance mittelstand of life insurance as a long-term protection, AAJI noted a growth in the life insurance industry. In the second mittelstand quarter of 2014 noted that the association has a total premium income slightly decreased by 2.5%, However the association has also noted an increase in the life insurance industry investment is significantly increased by 75.8% to Rp20,78 of Rp11,82 trillion trillion over the same period last year .
Performance of total premium income this year was recorded slightly below last year's achievement considering the decrease in total new business premium of 16.3%. This decrease is caused mittelstand by the slowing of economic mittelstand growth in Indonesia during the 2014 elections that makes customers tend to choose to wait in investing. Along the way, the insurance industry Life Indonesia has been progressing. With the micro-insurance that will affect the development of the life insurance industry. Here is an interview with several media representatives AAJI, Hendrisman Rahim, during a press conference in Jakarta (1/9):
Important in our efforts to introduce the life insurance industry in the community, meaning that if we play like today only, we only cover the top of the course, low income we never noticed. Though this is a low income the next generation who will rise to the middle class. In addition, we provide education for low income communities to determine the insurance industry, so that in time they are ready to purchase their existing insurance will know about the life insurance available today, to transfer office, investment, and saving.
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