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* Media are used as a stage on which are the main contenders in the elections. The media are the ones that show the contestants, their political views, their political views, their public image. Of course, each candidate trying to take over public coverage ebidta to have a screen time in front of the public. Politicians try to shape the media agenda, according to the political agenda. How political agenda shapes the media agenda.
Two. Advantage plays the role of government - when a person is in a position of government: Prime Minister, President and the like, there is naturally an advantage in terms of access to the media, therefore have a greater impact on the design of the media agenda and therefore alleged that gives it an advantage over its rivals.
4th. Drama first model - which affects this professional considerations of the press, and it seems from the findings that this is a factor of all. If you want ratings journalist, you have to produce news that have ratings - dramatic stories, scandals and more.
* Method: The authors analyzed television news broadcasts and content analysis also made propaganda broadcasts of the major parties. They made a distinction between ebidta news items, the substantive matters - dealing in security, economy, welfare, peace, etc. compared Election Matters - reports of surveys, slander, with surveys and the like.
One. In 96, the expectation was that Peres will - a leftist, and was the previous government - an advantage plays a role in government is the prize. Netanyahu won. They did an analysis of their propaganda to understand to what extent they were able to control the media agenda - to glorify benefits with your opponent's weaknesses.
# Access ebidta Peres was much more delicate than Netanyahu, and tried to raise the achievements ebidta of the government agenda - the peace process, the growth of government, education, welfare, immigrant absorption. On the other hand, he attacked Netanyahu moderately on the basis of lack of experience and lack of compliance, integrity. ebidta
# Netanyahu's strategy was to attack and control terror. "Netanyahu: make a secure peace" ebidta and the prize will divide Jerusalem. " He constantly raised matters dramatically negative media. His focus on terrorism and the division of Jerusalem ebidta increased media agenda and taken there. Salience of issues was high - drama first model is what attracted the media to engage on these issues and cater to the views.
- Understand the causes drama first model is the only one affected most. The conclusion that there are advantages and disadvantages in terms of communication conduct elections. The advantage is that no side has an initial advantage - everything is open, the competition is based on the fair. The downside is that considerations of entertainment and drama are affecting the election agenda and format ebidta it and created a situation in which - which country's future depends on the ability ebidta to produce new candidate ebidta negative or dramatic.
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