Communication is the key

Companies small business association need to be in the digital age more precisely than ever before to the Bedrfnissen of consumers. Who does not understand what customer focus means must adapt to difficult times. Ingmar Hhmann
Almost all companies measure the value of a customer small business association based on his runner in the past. In the digital world other Mastbe apply: Customer affect the success of a supplier by their positive and critical uerungen about brands, products and people on the Internet.
An example of this is the Country musician Dave Carroll: After Verlademitarbeiter had damaged his guitar at an airport, he tried for many months in vain to get compensation from the airline United Airlines. He then verffentlichte a song on Youtube, in which he denounced the little customer-oriented service of the airline. The video became a hit, media reported and United Airlines suffered a large loss of image. Finally, Carroll wrote a book about the power of social media, entitled "United Breaks Guitars".
Companies are well advised to adjust the value they attach to customers to the digital reality and to take into account their social small business association impact. In his new article in the Harvard Business Manager explains the Mnsteraner Marketing Professor Thorsten Hennig-Thurau, how they should proceed.
More about Excerpt The crisis of marketing Marketing the customer on his journey to accompany Extract small business association The power of Meinungsfhrer Extract The right social media strategy The marketing revolution
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Communication is the key
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